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View Full Version : Super Bowl ads should be good this year!



hermhater
01-22-2008, 01:44 PM
Budweiser to Run 7 Ads in Super Bowl

By SETH SUTEL
AP Business Writer


NEW YORK (AP) - Perennial Super Bowl advertiser Anheuser-Busch Cos. (http://www.wtop.com/?nid=733&inform_keyword=Anheuser-Busch+Companies+Inc.) is leaning heavily on humor in a raft of ads slotted for this year's game, which airs Feb. 3.


Bud Light (http://www.wtop.com/?nid=733&inform_keyword=Bud+Light) will be featured in six of the seven spots being purchased by the brewer, while the trademark Clydesdale horses will return in the single spot for the core Budweiser (http://www.wtop.com/?nid=733&inform_keyword=Budweiser) brand.


The cost for a 30-second spot on the game, which is routinely the most-viewed television broadcast of the year, has been reported as high as $2.7 million. The game will air on the Fox network, which is owned by Rupert Murdoch (http://www.wtop.com/?nid=733&inform_keyword=Rupert+Murdoch)'s News Corp. (http://www.wtop.com/?nid=733&inform_keyword=News+Corporation+Ltd.)

(http://www.wtop.com/?nid=733&inform_keyword=News+Corporation+Ltd.)
Bob Lachky (http://www.wtop.com/?nid=733&inform_keyword=Bob+Lachky), executive vice president for global industry and creative development at Anheuser-Busch, said two of the Bud Light ads will rely on "rug-pull" gags involving special powers that the beer supposedly endows on drinkers.


In one spot, Bud Light claims to give people the ability to breathe fire _ something that goes awry when two people are out on a date _ while another spot claims the beer gives people X-ray vision, something a young woman who gets it wishes she didn't have.


Other Bud Light spots include a humorous look at some cavemen who stumble upon a useful discovery _ the wheel _ when they need a way to get their cooler made of stone to a party. Another spot depicts a clever way that a guy attending a wine and cheese party still gets to enjoy his beer.


The Clydesdale spot, which traditionally features an uplifting theme, focuses on a horse that didn't make the final cut to join the team and took a year to train _ with a Dalmatian.


The ad "tells a good story at at time when, let's face it, there's a lot of negativity and cynicism," Lachky said.



http://www.wtop.com/?nid=114&sid=1330713

Canada
01-22-2008, 01:59 PM
The cost for a 30-second spot on the game, which is routinely the most-viewed television broadcast of the year, has been reported as high as $2.7 million. The game will air on the Fox network, which is owned by Rupert Murdoch (http://www.wtop.com/?nid=733&inform_keyword=Rupert+Murdoch)'s News Corp. (http://www.wtop.com/?nid=733&inform_keyword=News+Corporation+Ltd.)

(http://www.wtop.com/?nid=733&inform_keyword=News+Corporation+Ltd.)


This is why the players should get paid more money.