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Thread: Average Profile of NFL fan - Experian-Simmons, Inc.

  1. #1
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    Default Average Profile of NFL fan - Experian-Simmons, Inc.


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    This is a marketing research study from Experian Research Services (a leading chronicler of the American consumer for over 50 years). My curiosity peaked due to the halftime music controversy, haha.

    A profile of NFL fans at Super Bowl time

    Gender
    Males 64%
    Females 36%
    Age
    35-44 21%
    45-54 20%
    25-34 18%
    65+ 16%
    55-64 15%
    18-24 10%

    Race
    White 83%
    African American 9.5%
    Other race 4.5%
    Asian 3%

    Smokers v. non
    Smoker 19%
    Non 80%
    No response 1%

    Political affiliation
    Registered Republicans 41%
    Registered Democrats 38%
    Registered Independents 13%
    Registered Other 6%
    No response 2%
    Registered Republicans are 21% more likely to be NFL fans than registered Democrats.

    Internet activities in the last 30 days*
    Used email 61%
    Read News/Weather 39%
    Online banking 31%
    Made travel reservations 28%
    Read Sports 21%

    NFL fans are 44% more likely than the average American to have looked up financial information or stock trading online in the last 30 days.

    NFL fans are 37% more likely than the average American to have played online gambling in the last 30 days.

    NFL fans are 27% more likely than the average American to have written or read a blog in the last 30 days.

    NFL fans are 23% more likely than the average American to participated in an online auction in the last 30 days.

    Participated in this sport at least once in the last 12 months*
    Fitness/exercise walking 45%
    Swimming 42%
    Billiards/pool 28%
    Bowling 27%
    Basketball 25%

    NFL fans were 59% more likely than the average American to have played Golf in the last year.

    NFL fans were 58% more likely than the average American to have played Football in the last year.

    NFL fans were 53% more likely than the average American to have played Softball in the last year.

    NFL fans were 41% more likely than the average American to have played Baseball or basketball in the last year.

    NFL fans were 39% more likely than the average American to have gone snow skiing in the last year.

    Alcoholic Beverages*
    Drink light beer 37%
    Drink regular beer 34%
    Drink imported beer 32%
    Drink Vodka 29%
    Drink Rum 24%

    "Official Chiefs Crowd / Historian/Correspondent / Ambassador"

    "The greatest accomplishment is not in never falling, but in rising again after you fall. The real glory is being knocked to your knees and then coming back. That's real glory. That's the essence of it." ~Vince Lombardi~

  2. #2
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    Interesting find.

  3. #3
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    Quote Originally Posted by AussieChiefsFan View Post
    Interesting find.
    Yeah, it is interesting. I had heard before the average age of an NFL fan, but it's been a very long time ago, so thought I'd do some research myself of "current mass".

    "Official Chiefs Crowd / Historian/Correspondent / Ambassador"

    "The greatest accomplishment is not in never falling, but in rising again after you fall. The real glory is being knocked to your knees and then coming back. That's real glory. That's the essence of it." ~Vince Lombardi~

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    Quote Originally Posted by Connie Jo View Post
    Yeah, it is interesting. I had heard before the average age of an NFL fan, but it's been a very long time ago, so thought I'd do some research myself of "current mass".
    Cool

  5. #5
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    Man I'm not very unique...I fall into the majority in about all of these categories. Cool post though.
    Diehard Fan Living in Packer Territory

    Co-Founder: 2 Mugs Fantasy Football -- a site about and football!

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