What? Do you really think Bowe decides what routes he's going to run? Our entire passing system is designed for the QB to get a ball to a spot, not to the player. If Bowe runs an extra yard because that's the first down line, the ball bounces off the turf.
Bowe ran the route he ran because the play called for it. No more, no less.
Most likely Bowe misjudged the distance that he had gone. WRS don't always have time to take a look at where the chains are. I find it hard to think that our coaching staff is not smart enough to have our WRS run for the 1st down. I think it's likely Bowe just misjudged his spot.