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Thread: Footbal In Spanish.. Will You Watch?

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    Default Footbal In Spanish.. Will You Watch?


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    To celebrate "Hispanic Heritage Month" The NFL is forcing their affiliates to play spanish language ads, have spanish language singers and refer to Football as "Futbol Americano"

    The network doesn't seem to care that 100% of their audience speaks and understands english and instead is trying to push their own website www.nflatino.com without giving care to the rest of their audience.

    I for one will quit watching football for the next month. What will you do?

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    Well hey, i understand not wanting to stop watching your team. but if your upset over this b.s. then at least call the NFL and tell them:
    (212) 450-2000

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    News article on the growing sell out.

    NFL Taps Vidal for Hispanic Outreach
    September 03, 2007
    By Nancy Ayala

    'The beauty of this campaign that Vidal crafted was the humor,' said Rob Stecklow, the NFL's ad director.

    NEW YORK When Monday Night Football airs on ESPN, don't be surprised to hear Spanish emanating from your set during commercial time.

    The NFL is doing its part to recognize the growing legion of Latino "American Football" fans who also will be glued to the game. The new Spanish-language campaign chant will be "Juntense"—or, the command, "Get Together"—created by New York-based Hispanic advertising agency The Vidal Partnership (TVP), which debuts Sept. 10.

    It will not be the first time the NFL airs Spanish-language spots during the games, but the commercials will get significantly more air time than in the past. The Spanish-language commercials will include two 30-second spots and four 10-second IDs that will be rotated during the televised games on ESPN and NBC, as well as on CBS and Fox. The NBC Universal-owned Telemundo and ESPN Deportes also will air the spots. Univision Radio will air a 30-second commercial beginning Sept. 10, also by TVP.

    "The beauty of this campaign that Vidal crafted was the humor," said Rob Stecklow, director of advertising for the NFL. "We never looked at that kind of advertising for the Hispanic community. In the past, we had a more PSA approach, more community-based on using football and using players."

    He likens the new campaign to taking "a bit of a page from our [general-market] work," by BBDO, playing up the fun in sports.

    "What we liked about Vidal is that, just like BBDO, they wanted to push it, they wanted it to be big, to be funny," said Stecklow, who can see TVP getting in earlier in the creative process next year (the agency came on board in July). "They really want people buzzing about the work."

    The 30-second spots include humorous acknowledgements by Latinos about being an American football fan, versus the usually subscribed soccer fan label. The 10-second IDs depict playful, culturally relevant themes, such as a Latino in a Norteño hat wearing a Dallas Cowboys jersey or an in-home altar in adoration of the Miami Dolphins.

    "We started with the idea that there is a fan base, and they have a greater emotional connection [to the NFL]," said Tony Ruiz, partner and CSO at TVP

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    Quote Originally Posted by dragons5 View Post
    Who cares what other countries do? There are multiple reasons why this is wrong:

    1. Foreign language tv and radio stations would never broadcast anything in English, yet we English speakers must be forced to learn a new language to accomodate one group of people?

    2. The USA is a nation built by Chinese, Africans, Arabics, Indians (native and East), Japanese, French, German, Polish, Hispanic, Irish, Russian, Jewish etc..... And yet corporate America has sliced us into two groups. English speaking vs. Spanish.

    3. Hispanic Heritage month celebrates leaders like those who fought at the Alamo and Cesar Chavez. They all fought to break away from Spain / Mexico and all spoke English. We do a dis service to their memories by forcing Spanish upon an English speaking nation.

    4. There are millions of Hispanics who do not speak Spanish at all. I work closely with 8 hispanics and only one of them knows any spanish at all.

    5. I see nothing wrong with people learning a new language, but being forced to learn that language so you can watch TV programming just so the NFL and GE/NBC can pander to "the fastest growing demographic" is a crock of crap and I will not stand for it.

    6. NBC owns Telemundo, they could easily have simulcast on the two stations. Spanish on Telemundo and English on NBC. People watching NBC ALREADY KNOW ENGLISH. This is a clear cut racist act to build programming for only one race on a National network.
    Just my opinion, you live here, you work here, you receive benefits here, Then learn to speak English. I am tired of this in our nation. We need to declare that if you want to live here and want citizenship, you must first learn basic English.

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    Quote Originally Posted by tornadospotter View Post
    Just my opinion, you live here, you work here, you receive benefits here, Then learn to speak English. I am tired of this in our nation. We need to declare that if you want to live here and want citizenship, you must first learn basic English.
    Write your senator/congress person...as of now, that declaration would be very weak as the US has no official language by law. As for this situation, from what I hear it's mostly the commercials that will be in spanish...so what? I'll be visiting the fridge or flipping to the other game (daytime) at this point. Al and John last night translated Cowboys to "Vaqueros"...wish they'd have said "Vaqueras" on accident. They also translated the Bears to Osos.

    The play-by-play and analysis was still in English...

    This is much ado about nothing...we have serious issues in our country, but the NFL's decision to market to the spanish speaking market is not one of them.

    National security, border security, and conversion to socialism concern me much more than spanish. I speak spanish, but chose to learn it not because I needed to but because it gives me more marketability and ability at work. I don't feel that public forums (government services) should accomodate language issues, but the NFL is the private sector. Their choice to operate in whatever language should be just that...if they feel running some commercials in spanish and translating the scoreboard on the TV screen to two languages will bring in more consumers, then they should go ahead. That is the business side of the game.

    (no current official language-sources)
    http://www.usconstitution.net/consttop_lang.html
    http://www.us-english.org/inc/
    ----------------------------------------------------------------------
    The 49ers own my heart, but the Chiefs will always hold a better than neutral spot for giving my favorite player a place to leave with grace...

    Resident Comedian/Statistician/Researcher/Diplomat

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    Quote Originally Posted by rbedgood View Post
    Write your senator/congress person...as of now, that declaration would be very weak as the US has no official language by law. As for this situation, from what I hear it's mostly the commercials that will be in spanish...so what? I'll be visiting the fridge or flipping to the other game (daytime) at this point. Al and John last night translated Cowboys to "Vaqueros"...wish they'd have said "Vaqueras" on accident. They also translated the Bears to Osos.

    The play-by-play and analysis was still in English...

    This is much ado about nothing...we have serious issues in our country, but the NFL's decision to market to the spanish speaking market is not one of them.

    National security, border security, and conversion to socialism concern me much more than spanish. I speak spanish, but chose to learn it not because I needed to but because it gives me more marketability and ability at work. I don't feel that public forums (government services) should accomodate language issues, but the NFL is the private sector. Their choice to operate in whatever language should be just that...if they feel running some commercials in spanish and translating the scoreboard on the TV screen to two languages will bring in more consumers, then they should go ahead. That is the business side of the game.

    (no current official language-sources)
    http://www.usconstitution.net/consttop_lang.html
    http://www.us-english.org/inc/
    Good post. I won't stop watching football because COMMERCIALS are in Spanish. I won't even be watching the commercials anyway. What do I care? I care about politics and such to a certain extent but this is getting blown way out of proportion. I will NEVER stop watching football.
    Thanks for all the yards, TDs, and memories, Priest!

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    Quote Originally Posted by m0ef0e View Post
    Good post. I won't stop watching football because COMMERCIALS are in Spanish. I won't even be watching the commercials anyway. What do I care? I care about politics and such to a certain extent but this is getting blown way out of proportion. I will NEVER stop watching football.
    Exactly. Football transcends nations and peoples.

    I am glad they are trying to broaden the fan base.

    Let them have exposure to something besides soccer for gods sake.

    They don't know any better!
    http://arrowheadjunkies.com/pictures/PhotoShop/sig_pics/NFL_Players/kansas_city_chiefs/tyson.jackson/062009/tyson.jackson.500.png

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    Quote Originally Posted by hermhater View Post
    Exactly. Football transcends nations and peoples.

    I am glad they are trying to broaden the fan base.

    Let them have exposure to something besides soccer for gods sake.

    They don't know any better!
    Soccer is a waste of good grass...
    ----------------------------------------------------------------------
    The 49ers own my heart, but the Chiefs will always hold a better than neutral spot for giving my favorite player a place to leave with grace...

    Resident Comedian/Statistician/Researcher/Diplomat

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    Quote Originally Posted by dragons5 View Post
    Who cares what other countries do? There are multiple reasons why this is wrong:

    1. Foreign language tv and radio stations would never broadcast anything in English, yet we english speakers must be forced to learn a new language to accomodate one group of people?

    2. The USA is a nation built by Chinese, Africans, Arabics, Indians (native and East), Japanese, French, German, Polish, Hispanic, Irish, Russian, Jewish etc..... And yet corporate America has sliced us into two groups. English speaking vs. Spanish.

    3. Hispanic Heritage month celebrates leaders like those who fought at the Alamo and Cesar Chavez. They all fought to break away from Spain / Mexico and all spoke English. We do a dis service to their memories by forcing Spanish upon an English speaking nation.

    4. There are millions of Hispanics who do not speak Spanish at all. I work closely with 8 hispanics and only one of them knows any spanish at all.

    5. I see nothing wrong with people learning a new language, but being forced to learn that language so you can watch TV programming just so the NFL and GE/NBC can pander to "the fastest growing demographic" is a crock of crap and I will not stand for it.

    6. NBC owns Telemundo, they could easily have simulcast on the two stations. Spanish on Telemundo and English on NBC. People watching NBC ALREADY KNOW ENGLISH. This is a clear cut racist act to build programming for only one race on a National network.
    1)
    That was the funniest thing I've ever read! Do you really think the average american as an adult would be able to learn a foreign language? Even to watch football?

    NO WAY. If you had to learn it to listen to the commentary, 99.9% of the households in the USA would have the tv on mute and some music playing on the side (or would leave the volume on just to hear the crowd and mentally block out the jibber-jabber they didn't understand).

    I think we can all settle down a little. No one made the NFL do this. They want $. No one will make you watch the game. You will do it because you love football....

    3) Ceaser Chavez would give a rat's a$$ about the NFL doing a few commericials & calling it "futbol americano"? c'mon....

    4) I know a Hispanic who speaks Chinese, so I will generalize and say Hispanic month should mean broadcasting in Chinese.

    Dude - get a grip. It's one game. Gloria Estefan is singing the national anthem. There will be a spanish band @ half time. The players will wear a patch that says: "Fútbol Americano - Celebrating Hispanic Heritage Month" (<-- Does anyone else see humor in the patch being in English?) If you already have a spanish channel, you can see the game - in Spanish.

    Some how, someone in the NFL heard your cry to protect our freedom and put a foot down - there will still be an English version on the air....

    No one is trying to take away your non-hispanic heritage. Relax. Deep breath. Oh - and google before you get too upset about the next issue....

    http://www.nfl.com/news/story?id=090...o&confirm=true
    You can only have one favorite team. There are no "second favorites".
    -- Chris, resident of Arrowhead East (St. Louis)

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    You have proven my point.

    Think to yourself. What good does it do to play spanish commercials or translate team names into spanish on an english network.

    ESPECIALLY SINCE THE PROGRAMMING IS AVAILABLE IN SPANISH ON A SPANISH NETWORK.

    You assume that all hispanics speak spanish? How wrong you are. nearly half of all hispanics in the country know little to no spanish at all, and it's their Heritage. So what is the NFL really trying to say?

    According their Communications Director they are doing this without care for the english audience. And it should also be noted that even though there are hundreds of different cultures represented in the NFL and in their Fan base that this is the only culture they support with a foreign language.

    If we continue to allow this dissolution of our past time and our entertainment medium and it will soon become the norm and not the exception. Our fore fathers first fought with boycotts and petitions and I beg all of you for the future of football as we know it and for the future of entertainment media and my sanity to please call the NFL if you are unhappy about this.

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    Ah yes...meditate before FIGHT...
    ----------------------------------------------------------------------
    The 49ers own my heart, but the Chiefs will always hold a better than neutral spot for giving my favorite player a place to leave with grace...

    Resident Comedian/Statistician/Researcher/Diplomat

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