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Thread: Schlitz makes a comeback!

  1. #1
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    Default Schlitz makes a comeback!



    Original Schlitz to be bottled up once more


    April 6, 2008
    Boozing baby boomers, rejoice.


    Schlitz beer, once the world's top-selling beer brand, has gone back to its original formula.


    Woodridge-based Pabst Brewing Co. relaunches the formula -- packaged in the long-neck bottles it abandoned in the 1990s -- this week in Chicago.
    The stunt is among those breweries are executing to mark the 75th anniversary of returning to business after Prohibition.


    Lincolnshire-based Louis Glunz Beer Inc., Schlitz's longest distributor, chucked the canned product last month in anticipation of the original formula. The company first brought the beer to Chicago at the 1893 World's Columbian Exposition.


    "I believe this could be something very big in the future," said Glunz's general manager, Gerry Glunz.


    Schlitz sales account for less than 1 percent of Glunz's business. It sells abut 6,000 cases a year. Glunz thinks the brand has the potential to sell 200,000 a year.


    The beer will be fun to play with this summer, said Ric Hess, owner of Sheffield's bar, 3258 N. Sheffield.
    "It's based on your grandfather kind of beer. They're marketing to that nostalgia."




    http://www.suntimes.com/business/880...litz06.article


    http://arrowheadjunkies.com/pictures/PhotoShop/sig_pics/NFL_Players/kansas_city_chiefs/tyson.jackson/062009/tyson.jackson.500.png

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    [ame="http://www.youtube.com/watch?v=ZCm07WceaQw"]YouTube - Schlitz Malt Liquor Commercial[/ame]


    "Everybody underestimates the kick in the groin." - Bas Rutten

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    Quote Originally Posted by royalswin100games View Post
    Nice!

    http://arrowheadjunkies.com/pictures/PhotoShop/sig_pics/NFL_Players/kansas_city_chiefs/tyson.jackson/062009/tyson.jackson.500.png

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    [ame="http://www.youtube.com/watch?v=FnP15Cv7eJo"]YouTube - Schlitz Malt Liquor - "Robin Hood" (Commercial, 1980)[/ame]


    "Everybody underestimates the kick in the groin." - Bas Rutten

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    Quote Originally Posted by royalswin100games View Post
    Was that Kevin Klein?
    http://arrowheadjunkies.com/pictures/PhotoShop/sig_pics/NFL_Players/kansas_city_chiefs/tyson.jackson/062009/tyson.jackson.500.png

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    Quote Originally Posted by hermhater View Post
    Was that Kevin Klein?
    I don't know but, "What!?! No Schlitz Malt Liquor!? You ain't representin'! You ain't keepin' it rrreeeaaal!" - Eddie Griffin from Double take

    Couldn't find the clip.


    "Everybody underestimates the kick in the groin." - Bas Rutten

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    Quote Originally Posted by royalswin100games View Post
    I don't know but, "What!?! No Schlitz Malt Liquor!? You ain't representin'! You ain't keepin' it rrreeeaaal!" - Eddie Griffin from Double take

    Couldn't find the clip.
    Where you even born then?

    http://arrowheadjunkies.com/pictures/PhotoShop/sig_pics/NFL_Players/kansas_city_chiefs/tyson.jackson/062009/tyson.jackson.500.png

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    Quote Originally Posted by hermhater View Post
    Where you even born then?

    What are you talking about?


    "Everybody underestimates the kick in the groin." - Bas Rutten

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    Quote Originally Posted by royalswin100games View Post
    What are you talking about?
    When those commercials were made.
    http://arrowheadjunkies.com/pictures/PhotoShop/sig_pics/NFL_Players/kansas_city_chiefs/tyson.jackson/062009/tyson.jackson.500.png

  10. #10
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    Quote Originally Posted by hermhater View Post
    When those commercials were made.
    Probably not for the first one. I was a toddler for the second.



    "Everybody underestimates the kick in the groin." - Bas Rutten

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