The few options we as fans have is to boycott Chiefs merchandise. The almighty dollar is what drives these teams and when the funds slow down, owners take notice. I haven't bought any merchandise since last season when Herm told us to "Get over it." So most of my "fan" money goes to my other favorite football team, the University of Texas. The coach there, Mack Brown, has never told us to get over it and always turns out solid teams every season.