You've heard every ownership say it, you've heard most players say it, "it's only business". It's a business. Well, we're part of that business. We are customers and this is a business. The only way you can show how you feel is to stop spending money. You don't like a product, you don't buy it. It's no different. Doesn't mean you don't love the team, or it's history. Doesn't mean you want them to lose or anybody else to win. It just means you are not satisfied as a customer (fan) and you expect more. You should expect more or your not really much of a fan in the first place. They will hear it, they already do. When Arrowhead is only half full, that's a big message. I will be back, but not this year.