Two months agao, he wrote that he didn't care if we lose all of our games this year. Two weeks ago, he wrote the Chiefs were on the right path. Last week, he wrote that the Chiefs put the L in Loser.
To distract everyone from the knowledge that (a) Herm Edwards sucks; and (b) Jason Whitlock doesn't know what he's talking about, Whitlock has been writing intentionally incendiary columns like this one. That way, people say, "Can you believe Whitlock doesn't like Thigpen?" instead of "Whitlock's wrong about everything - let's stop reading him - he doesn't know about football."
That it's working says something about his readership.