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When the NFL scrapped the Pro Bowl for the Pro Bowl Games, it expected the ratings to take a hit. And they did. But the non-bowl Pro Bowl is performing well in comparison to the all-star games held by other leagues.
This week’s all-star game staged by Major League Baseball generated a record-low audience of 7.01 million viewers on Fox. In February, the NFL’s Pro Bowl Games drew 6.28 million viewers on ESPN and ABC.
The NBA all-star game from that same month yielded a record-low audience of 4.59 million viewers on TNT Read more…
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